In the early days of
the business Skibz products were manufactured in China, but Chinese manufacturing
costs have increased considerably and the MOQ on the product was 3,000 pieces
of each design which can be difficult to sell within a season as shops like a
fresh rotation of stock; not to mention the carbon emissions created during the
7 week shipping process.
The boring bits: The production of Skibz
took around 6 weeks. Containers of products used to cost £500 to bring across,
and that’s now £1,500 to £2,000. Import duty costs anything from 10%-12% . Chinese
manufacturers now ask for a 50% payement before they even start to make
products, which is quite a substantial outlay 3 months before you can even
start to sell a product.
Inspired: It was around about the
time that Mary Portas launched her Kinky Knickers and started to promote and
encourage British production that Helen, with her professional background in
textiles, decided to pursue bringing her manufacturing back to England.
Helen invested in
three types of industrial machines, a calibrated popper machine and spent
several months researching where to obtain her fabrics and materials. Some of
the materials are still purchased from China, as Britain could not compare in
price, but production is now based in her workshop in Somerset, packaging is
designed and printed by another Somerset company, and testing to ensure all
products adhere to relevant EU and British standards takes place in Leicester.
Currently the UK
production of Skibz costs 10%-20% more
than Chinese production, but Skibz remain hopeful that they can reduce this
within the next 12 months with further supplier research.
Since bringing
production back to Somerset, Helen has been able to offer job opportunities to
a number of locals. As well as an accountant, and a sales and marketing team, a technical
advisor, a photographer, and a graphic designer Helen now employs 3 machinists
to manufacture the products, as well as a number of casual staff to help pack
and box.
There are many perks
of bringing Skibz production back to the UK. As the business grows further, so
will the local employment opportunities. Skibz can now do small runs on highly
fashionable designs, meaning that she can please customers with new designs
more frequently. Not only that, but Skibz can proudly say that their carbon
footprint is reduced.
Helen says that, “I
love the fact that we can now say Skibz are made in England and hope it can
continue. On the 1st of July our new range of made in Britain Skibz
will be available for sale – this being a very proud moment.”
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